Brand Discovery Questionnaire

A

Brand & Product Understanding

0/7 answered

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Objective

Understand the brand's identity, what we're featuring, and the emotional fingerprint the client wants to leave on viewers. This gives Mohamed Nabil the raw material for narrative and Sawaf the strategic context for concept evaluation.

A1.If you had to describe your brand in one sentence to someone who has never heard of you, what would you say?*

A2.What specific product or service do you want featured in the micro-drama series?*

A3.What is the one feeling you want viewers to walk away with after watching the drama?

A4.What makes your product or service genuinely different from what's already out there?

A5.What emotions do you NOT want associated with your brand in any context?

A6.Do you have brand guidelines we should follow?

Yes — we will share them before the session No — we don't have formal guidelines Partial — we have a logo and colors but no formal guide

A7.Is there a brand story or origin that we should know?

B

Audience Targeting

0/6 answered

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Objective

Define exactly who we're making this drama for — not just demographics but psychographics. The audience shapes everything from casting to dialect to platform strategy.

B1.Who is the ideal viewer of this drama series? Give us as much detail as possible:*

B2.Beyond your product, what does this person care about?

B3.What platforms does your audience already spend time on?

B4.Are there audiences you explicitly want to avoid or not target?

B5.What language or dialect should the drama be in?

Modern Standard Arabic (MSA) Egyptian Arabic Gulf / Khaleeji Mixed / code-switching

B6.Should the drama be subtitled in any other language for broader reach?

C

Campaign Goals & Measurement

0/6 answered

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Objective

Define what success looks like in measurable terms. This determines whether we're optimizing for emotional impact, action, or something in between.

C1.What is the primary goal of this campaign? (Pick one — this is the north star)*

Brand Awareness — make people know and feel something about us Product Launch — introduce something new to the market Brand Consideration — get people to add us to their shortlist Direct Response — views → immediate action App Installs

C2.Is there a secondary goal we should keep in mind?

C3.How will you measure success? What specific metrics matter to you?

Total views View-through rate Engagement App downloads Brand lift studies Direct sales / promo codes Follower growth

C4.Do you have benchmark numbers from previous campaigns we should beat or learn from?

C5.Is this a one-time project or are you looking for an ongoing content partnership?

One-time project Ongoing content partnership Undecided — depends on results

C6.Fill in the blank: "If this campaign achieves __________, we would consider it a huge success and immediately commission another series."

D

Creative Boundaries & Preferences

0/8 answered

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Objective

Map the creative playing field — what's in bounds, what's out of bounds, and where the client wants us to push.

D1.Are there any topics, themes, or scenarios that are strictly off-limits for your brand?

D2.Are there cultural or religious sensitivities we should be aware of for your target audience?

D3.Tone preference — which direction resonates most with your brand?

Emotional / Dramatic — tears, heart, stakes Humorous / Light — comedy, wit, playfulness Suspenseful / Thriller — tension, mystery, cliffhangers Inspirational / Uplifting — triumph, growth, hope Dark / Edgy — unconventional, bold, boundary-pushing Surprise us — we trust your creative judgment

D4.Brand integration style — how should your product appear in the story?

Central to the plot — the product IS the story Naturally discovered — characters use it organically as part of daily life Pivotal emotional moment — the product appears at the climax Open to your recommendation based on what works best

D5.Episode count preference:

3 episodes — tight, fast-paced 5 episodes — more room for character development Recommend what works best

D6.Episode length preference:

1–2 minutes — bite-sized, high-impact 3–5 minutes — standard micro-drama 5–8 minutes — premium long-form micro-drama Recommend based on platform and story

D7.Any reference content you love?

D8.Are there any specific brand assets you want featured?

E

Logistics & Timeline

0/7 answered

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Objective

Ground the creative ambition in operational reality. Deadlines, decision-making structure, and budget parameters shape what's actually producible.

E1.When do you need this delivered? What's the target launch date?*

E2.Is there a hard deadline driving this?

E3.How many decision makers will be involved in approving the creative concept, script, and final cut?

1 person 2–3 people 4–5 people 5+ people

E4.What does the approval process look like on your end?

One person decides (fast) Small group reviews and one person signs off Committee consensus Multiple layers of approval (marketing → legal → executive)

E5.Budget range — what are you working with?

Under $5,000 $5,000 – $15,000 $15,000 – $30,000 $30,000 – $50,000 $50,000+ Prefer to discuss

E6.Who is the primary point of contact for day-to-day questions during production?

E7.Are there any legal or compliance requirements from your side we should know about?

Brand Discovery Questionnaire

How This Works

During the Session

Brand & Product Understanding

Audience Targeting

Campaign Goals & Measurement

Creative Boundaries & Preferences

Logistics & Timeline

Your Responses

What Happens Next

Within 48 Hours

Within 7 Days

Within 10 Days

Ongoing