The operational framework that powers Hadoota — who we are, how we work, and what makes us different.
Hadoota is a micro-drama agency. We produce short-form dramatic content for streaming platforms (Yango, WatchIt, Seera, Seen, and emerging platforms) and we are the region's first micro-drama advertising company — our core revenue stream.
Non-Stop Streaming. Non-Stop Storytelling.
We create original micro-drama series for streaming platforms — episodic short-form content designed for mobile-first audiences. This is our creative showcase and our content engine.
We partner with brands to blend their product or service into a mini-drama series (3 or 5 episodes). The brand isn't an interruption — it's woven into the story so viewers engage with it willingly, emotionally, and memorably.
Hadoota produces premium ad content for clients. Clients use the content on their own platforms or distribute it themselves. Hadoota does not handle distribution.
One mission.
Strategic Direction
Sawaf is responsible for the company's strategic vision and business decisions. He owns the pricing strategy, ecosystem partnerships, and client relationships at the highest level. He leverages his broader business ecosystem — branding services, market research teams, and network connections — to give Hadoota a competitive edge.
Owns
Go/No-Go decisions · Pricing · Contract terms · Strategic partnerships · Company direction
Supports
Riham on client presentations · Mohamed Nabil on concept strategy alignment
Marketing & Business Development
Riham is the voice of Hadoota to the outside world. She owns the client relationship from first contact through project delivery — every communication, every proposal, every follow-up flows through her. She is also responsible for business development: finding new clients, nurturing leads, and expanding existing relationships.
Owns
Client communication · Business development · Proposal delivery · Client relationship management · Questionnaire facilitation · External messaging
Supports
Sawaf on pitch strategy · Mohamed Nabil by translating client needs into creative briefs
Production & Creative
Mohamed Nabil runs everything that happens after the contract is signed. As a director with his own post-production agency, he brings the full production pipeline: scripting, casting, location management, filming, editing, color grading, sound design, and final delivery. He translates brand strategy and client goals into compelling visual narratives.
Owns
Scriptwriting · Creative direction · Casting · Filming logistics · Post-production · Actor sourcing · On-ground execution · Production timeline · Quality of final deliverable
Supports
Sawaf on creative feasibility · Riham by providing creative assets for client presentations
How we work together — from client to delivery.
Brand · Product · Goals · Budget
Marketing & Comms — Primary Contact
All client communication · Proposals · Follow-ups
Strategy & Business
Go/No-Go · Pricing · Contracts · Strategy
Operations & Creative
Scripts · Casting · Filming · Post-prod · Delivery
Branding · Market Research · Presentation Design · Network & Connections
Legal matters are a shared responsibility among Sawaf, Riham, and Mohamed Nabil. All three team members jointly handle legal considerations — this is not delegated to the ecosystem.
Client-to-Content Pipeline
Timeline: 2–3 weeks
Initial inquiry, inbound/outbound, ecosystem connections
Review lead, strategic fit assessment, Go/No-Go decision
Guided conversation using questionnaire, capture all details
Timeline: 1–2 weeks
2–3 creative concepts with working titles, loglines, brand integration approach
Alignment check on creative concepts
Full proposal: concept, timeline, pricing, deliverables
Max 3 rounds, routed to respective owners
Contract signed, production brief approved
Timeline: 3–6 weeks
Final script draft, revisions
Casting, locations, schedule, crew, equipment
On-set direction, daily rushes review
Edit, color grading, sound design, VFX, subtitles
Final masters, platform-optimized versions, trailer/teaser
Who decides, who's consulted, who's informed.
| Decision | Decides | Consulted | Informed |
|---|---|---|---|
| Accept/reject a lead | Sawaf | Riham | Mohamed Nabil |
| Creative concept direction | Mohamed Nabil | Sawaf | Riham |
| Final script approval | Nabil + Sawaf | — | Riham |
| Pricing & discounting | Sawaf | — | Riham |
| Contract terms | Sawaf | — | Riham, Nabil |
| Client communication tone | Riham | Sawaf | — |
| Client change requests (creative) | Mohamed Nabil | Sawaf | Riham |
| Client change requests (business) | Sawaf | Riham | Nabil |
| Production timeline | Mohamed Nabil | — | Riham (for client) |
| Casting choices | Mohamed Nabil | Sawaf | Riham |
| Quality gate (final delivery) | Mohamed Nabil | Sawaf | Riham |
* Platform distribution is handled by the client. Hadoota does not manage distribution.
The standards that govern every step of our work.
All revision rounds must be consolidated feedback — not piecemeal comments from different stakeholders.
Riham handles directly · Resolve within 24 hours
Riham escalates to Sawaf · Resolve within 48 hours · Sawaf communicates decision to client via Riham
Full team meeting (Sawaf, Riham, Mohamed Nabil) · Sawaf makes final decision · Resolve within 72 hours · Sawaf communicates directly to client if needed
From first hello to final delivery — 9 to 12 weeks total.
Total client experience: 9–12 weeks from first hello to final delivery.
Our unfair competitive edge — agency-grade output with the flexibility of a lean team.
| Capability | Source | Accessed By |
|---|---|---|
| Branding & visual identity | Ecosystem design team | Riham coordinates |
| Market research | Ecosystem research team | Sawaf commissions |
| Presentation design | Ecosystem design team | Riham coordinates |
| Network & connections | Sawaf's business relationships | Sawaf leverages |
| Post-production facilities | Mohamed Nabil's agency | Mohamed Nabil owns |
Legal matters are handled jointly by Sawaf, Riham, and Mohamed Nabil. All three share responsibility for legal considerations — this is not an ecosystem function.